Beauty and the Beast is a Norwegian general channel, and it behaves like one. No single genre dominates. Daytime leans on talk, lifestyle and imported drama, while prime time stacks familiar series and light entertainment aimed at a broad Norwegian audience. That mix is the point. It's comfort viewing, not prestige TV, and it doesn't pretend otherwise. The Scandinavian imports carry the schedule. Expect crime dramas, chat formats and the kind of studio shows that fill an evening without demanding much. Language is Norwegian throughout, with dubbing and subtitles handled for foreign content, which matters if you're learning the language or just prefer a local feed. What works here is the rhythm. Programming blocks feel steady and predictable, so you know what you're getting after the news. What doesn't: originals are thin, and the best slots often go to acquisitions rather than homegrown commissions. Still, if you want a Norwegian general channel to keep running in the background, Beauty and the Beast live delivers exactly that. Watch Beauty and the Beast online via Tvivu, and treat it as a General tv Norway staple rather than a destination for appointment viewing.