Three

Three (formerly TV3) is New Zealand's most-watched commercial broadcaster, and its lineup reflects a clear strategy: mornings with The AM Show (chat and lifestyle), early evenings with Newshub at 6, then primetime heavy on international acquisitions like The 1% Club and Married at First Sight, plus local reality series. The channel knows its audience, suburban families, time-poor professionals, and doesn't pretend to be highbrow. Local identity comes from Shortland Street (co-produced with TVNZ) and original reality competitions. Production values are solid but not lavish; the news studio feels cramped next to rival Newshub's setup. For general TV New Zealand, Three Live offers reliable comfort TV with a Kiwi twist. Watch Three online to see how a small-market broadcaster competes with the streamers.