SMTOWN

SMTOWN isn't your typical Music tv India. It’s a frantic, 24-hour blast of everything charting globally, with a slight lean towards K-Pop and J-Pop that isn’t surprising given the name. You’ll find the biggest Western pop acts, of course, but the channel earns its stripes by digging deeper into Asian pop scenes. Expect frequent video premieres that most other channels miss. The VJ-style segments between music blocks are energetic, if a bit samey after a few hours. They’re hosted by young, enthusiastic personalities who feel more like superfans than seasoned broadcasters. If you want to watch SMTOWN online and catch the latest international hits alongside emerging East Asian talent, this is your spot. The sheer volume of music means programming can feel overwhelming. It’s best sampled in short bursts to catch the freshest tracks, rather than for a deep any particular genre. It’s a channel that’s always on, always loud, and always chasing the next big sound for India's youth.