Rohi

Rohi is one of those rare general-interest channels in Pakistan that doesn't chase Karachi or Lahore ratings. It's planted firmly in the southern Punjab and upper Sindh regions, programming in Lahnda, the language cluster often called Saraiki or Multani. That alone makes it distinctive. The schedule leans heavily on local dramas and folk music programs that wouldn't find airtime on the big national networks. Production values are modest, think single-camera studio segments and village-shot music videos, but the authenticity cuts through. There's none of that glossy, overproduced feel you get from a Geo or Hum. The afternoon block is a solid time to tune in: serialized stories, family-oriented, with a slower pace that suits the audience. Evening brings a news wrap and more music. If you're tracing Pakistani television beyond the mainstream, Rohi is essential. Just don't expect HD clarity or flashy graphics. What you get is a channel that knows its audience and serves it without pretending to be something else. That's rare anywhere. Good for diaspora viewers missing regional flavor, or anyone curious how 'General tv Pakistan' looks when it's not aimed at the big cities.