Nova

Nova is Bulgaria's biggest commercial generalist channel, and the production values confirm it. Prime-time is dominated by locally produced dramas like "Stolen Life" and "Glass Home", melodramatic, glossy, and oddly addictive. The schedule balances these with reality formats (think local versions of global hits) and a nightly news bulletin at 19:00 that leans center-right, heavy on crime and political scandal. Daytime is talk shows and kitchen-table lifestyle content. It's not groundbreaking, but the pacing works for mass audiences. Ad breaks are frequent, so plan around them. The channel also airs major events like Bulgarian music awards and national sports highlights. For anyone interested in how a small-market commercial network competes with state TV and streaming, Nova offers a clear snapshot. If you want to watch Nova online, the stream matches the broadcast feed exactly, no exclusive digital content, but reliable. Nova live is the easiest way to catch Bulgarian primetime storytelling without a cable box. For a general TV Bulgaria experience, this is the mainstream benchmark.