First Business

First Business positions itself as Ukraine's go-to for market data and corporate coverage, but don't expect CNBC-style flash. The production is lean, often just a presenter and a screen. That works in its favor: less noise, more focus on numbers. The morning block is heavy on commodity prices and currency exchange rates, crucial for traders. Afternoon shifts to interviews with local entrepreneurs, which can be uneven, some are insightful, others are thinly veiled pitches. Evening brings analyst roundtables, where the panel actually argues, a rarity in Ukrainian TV. The channel's strength is its specificity: it covers sectors like agriculture and IT that matter to Ukraine's economy but get glossed over on general news. Weakness is production quality, graphics sometimes lag, audio levels vary. Still, for anyone who needs real-time business intelligence from Ukraine, First Business live is the most consistent option. Watch First Business online via Tvivu.