64 channels
Paraguayan television is a small, concentrated market with an outsized personality, and Asunción sets nearly all of it. A handful of national commercial networks dominate the dial, each tied historically to political and family dynasties, which means the news agenda often reflects the capital's power struggles rather than the country's interior. Public broadcasting exists but operates on modest means, so it functions more as a cultural and educational voice than a ratings rival. The language mix is what makes Paraguay genuinely unusual on the continent. Spanish carries the newscasts and the imported telenovelas, but Guaraní, co-official and spoken by most of the population, surfaces constantly in chat shows, comedy, folklore programming and late-night variety. Presenters slip between the two languages mid-sentence, and audiences expect it. Almost nowhere else in the Americas does a national broadcaster sound like this. Primetime runs later than in Europe, with the family meal stretching into the evening before the main telenovela block. Brazilian and Argentine imports are dubbed or subtitled into Spanish, and domestic fiction production stays limited, so series slots lean heavily on regional neighbours. Football is the true shared ritual: domestic league matches and international qualifiers pull the largest simultaneous audiences of the year, and radio commentary still runs alongside the pictures in many homes. Beyond Asunción, local stations along the Brazilian and Argentine borders broadcast a cross-border mix, picking up neighbouring signals and serving communities that watch both sides. Music programming is cheap to produce and endlessly popular, keeping folk, cumbia and tropical formats on air. For a country of this size, Paraguay's televisual identity is remarkably distinct.