Guatemalan television is a small market with an outsized personality, and religion sits right at its centre. Evangelical ministries own or lease major general-interest channels, so a Tuesday night lineup can move from a dubbed telenovela to a two-hour worship service to a local comedy without anyone reaching for the remote. That overlap of faith and variety is closer to the Central American norm than outsiders expect, but Guatemala does it with unusual intensity. Spanish dominates the screen, yet Yucatec Maya and other Indigenous languages surface in regional and community programming, particularly news segments and cultural affairs shows aimed at highland audiences. It isn't prime time, but it's real, and it's more visible than in several neighbouring markets. Imported series and cartoons arrive dubbed rather than subtitled, which keeps the audio firmly in Spanish and makes foreign content feel domestic. News culture leans on the familiar Latin American model: a polished anchor desk, a heavy crime-and-courts segment, and phone-in opinion blocks where the host's voice matters more than the reporting. Regional stations from the capital and the second cities fill the rest of the dial with local magazine formats, phone-in advice shows and Sunday football. Domestic league football drives appointment viewing, and match days reorganise the schedule around them. Beyond that, the market is fragmented: a handful of national general channels, a strong religious bloc, and a long tail of small regional operators. Compared with Mexico's industrial-scale production, Guatemala's scene feels scrappier and more personal, closer to a set of local stations sharing one dial than a national industry.